Returning The Crossing back to the central city was instrumental in helping return the heart of retail to the city. We worked closely with the Carter Group to take a project approach that created solutions for signage that would work with the tenants and The Crossing brand.
This project included manufacturing and installing all the exterior non illuminated and illuminated light boxes, internal way finding and 3 dimensional signage. We were also tasked with creating new signage for the tenants that had come back to the city.
The clean free floating design is complementary with the modern and heritage building architecture and has become a recognisable landmark within the central city.