The New Zealand Blood Service job included a range of signage, printing and manifestation that was unique to help create a brand. With illuminated building signage, 3 Dimensional lettering for their reception and toilets, and large digital prints showcasing Christchurch and New Zealand, it created a pleasant and peaceful space to do the important work for donating blood.
A special part of this project was the Tohu. It symbolises life, love and new beginnings – a guiding light that reflects our oneness, our spiritual being and the New Zealand Blood Service commitmement to the treaty of Waitangi.
The Koru design signifies the presence of our ancestors. Tāne Mahuta – the rākau (branch) for its unbending strength representing the foundation of our kaupapa (purpose).